Best-in-class execution, personalized strategy, proven performance.
Crestline provides full-spectrum hotel management services tailored to each asset’s unique needs, driving measurable improvements in guest satisfaction, operational efficiency, and GOP margins. With deep experience managing both branded and independent hotels across urban, resort, airport, and suburban markets, we deliver consistent excellence—from frontline operations to financial oversight. Our teams are built on integrity, agility, and performance, supported by robust systems and personalized owner communication.
Independent & Lifestyle Hotels
Authentic experiences. Elevated results.
For our independent and lifestyle hotels, we bring creativity, local-market insight, and hands-on leadership that protect your vision while optimizing ROI. Our lifestyle portfolio—including properties like the Phoenix Park Hotel in Washington, D.C.—benefits from curated service models, custom marketing strategies, and food & beverage innovation. We help owners define a unique identity, attract high-value travelers, and command rate premiums in competitive markets.
University Hotels and Conference Centers
Hospitality meets academia—with purpose-built performance.
We manage campus and conference center hotels with a specialized blend of hospitality excellence and academic alignment. Whether serving visiting faculty, research guests, or large-scale conferences, our expert teams ensure seamless operations, flexible meeting logistics, and group sales success. Our partnership model supports institutional goals while maximizing revenue and margin across seasonal demand curves.
Branded Full-Service Hotels
Flagship operations, brand-aligned performance.
Our full-service hotel management experience spans the world’s top brands—Marriott, Hilton, Hyatt, IHG, and more. We implement brand standards with precision while optimizing labor, F&B operations, and RevPAR performance. With daily reporting, KPI tracking, and revenue-maximizing leadership, we empower owners to see results across service delivery, guest loyalty, and profitability.
Branded Select Service
Efficient, scalable, margin-driven.
Our select service operating model focuses on lean operations, market agility, and brand compliance—all built to drive NOI. From Hampton Inn to Fairfield Inn & Suites, we create highly efficient staffing models, leverage cross-trained teams, and use advanced forecasting tools to increase revenue and reduce costs. Our relentless attention to cost-per-occupied-room (CPOR) and guest satisfaction translates to strong, stable financials.
Strategy-driven sales. Data-backed decisions. Measurable growth.
We deploy high-impact sales and marketing strategies designed to drive premium topline revenue across every segment. Our multi-tiered approach combines hyper-local outreach, regional penetration, and national account optimization—executed by a seasoned sales force that builds and nurtures lasting client relationships.
From corporate negotiated business and group segments to grassroots sales activations and in-market blitzes, we tailor our efforts to match each asset’s brand positioning, competitive set, and demand drivers. Using comprehensive CRM platforms and performance analytics, we deliver targeted campaigns that convert with precision—maximizing revenue while controlling cost of acquisition. Our sales strategy is agile, insight-driven, and relentlessly focused on delivering measurable, sustainable growth for ownership.
Smarter pricing. Faster pivots. Stronger revenue outcomes.
We focus relentlessly on driving ADR and premium revenue through tightly integrated revenue, sales, and digital marketing strategies. Our in-house revenue optimization and digital strategy teams partner closely with property and regional sales leaders to execute dynamic pricing strategies that respond in real time to market shifts, demand patterns, and competitor movements.
Leveraging advanced forecasting models, comp set analytics, and performance data, we build channel-agnostic revenue plans that prioritize profitability—ensuring rate integrity and maximizing contribution from GDS, OTA, brand.com, and metasearch. Our goal is clear: outperform the market, grow RevPAR index, and elevate ADR across all segments.
On the digital front, we deploy targeted, ROI-focused campaigns that support direct booking and brand visibility—combining search engine optimization (SEO), search engine marketing (SEM), retargeting, and conversion-optimized website strategies. Every initiative is tracked, tested, and aligned with ownership’s investment goals, ensuring measurable impact and sustained revenue growth.
Your investment. Our priority. Every stage of the lifecycle.
Crestline’s asset management platform is built to preserve capital, optimize asset performance, and drive superior long-term returns for owners and investors. We go far beyond traditional reporting—delivering strategic, actionable insights rooted in deep operational experience, market intelligence, and a true fiduciary mindset.
Our team provides comprehensive support across the asset lifecycle, including investment underwriting, feasibility studies, and pro forma modeling that aligns with each property’s unique positioning and market conditions. We assess upside potential, identify risks, and deliver clear, data-driven guidance to inform acquisitions, repositionings, and exit strategies.
Crestline also leads CapEx planning, brand negotiation, PIP evaluations, and renovation oversight—ensuring capital is deployed efficiently to drive ROI. Through ongoing performance monitoring, cash flow optimization, and competitive benchmarking, we manage assets proactively, always with a focus on risk mitigation and long-term value creation.
Whether advising institutional investors, REITs, or private owners, Crestline serves as a strategic partner—helping you navigate complex decisions, capitalize on opportunities, and protect your investment across cycles.
From blueprint to grand opening—built for success.
Launching a new hotel or rebranding an existing one? Our pre-opening expertise provides full-service support across every stage—underwriting, brand selection, hiring, training, systems integration, and go-to-market positioning. We’ve successfully opened dozens of properties with major brands and independent identities.
We also bring creative expertise to branding and positioning, helping owners create memorable names, narratives, and guest experiences that translate into rate premiums and repeat business. Every decision is made with long-term asset value in mind.
Culinary innovation that drives guest loyalty—and revenue.
Our F&B strategies transform hotel restaurants, lounges, and outlets into signature guest experiences that support brand identity and financial performance. From chef-driven concepts to efficient, branded breakfast programs, we manage everything from menu development to vendor relations to labor modeling.
We understand how F&B connects with RevPAR and guest satisfaction, and we tailor each program to your market, your clientele, and your operational goals. Whether launching a rooftop bar or refining a grab-and-go concept, we treat every outlet like a business within a business—built to deliver experience and profit.
Virginia Beach
Steps-from-the-beach, 19-story hotel that’s perfect for both leisure or business travelers.
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National Harbor
Waterfront National Harbor hotel located on the Potomac River with panoramic views of the Nation’s Capital.
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