Momentum Twenty-Ten
Momentum Twenty- Ten is Crestline's proprietary plan for hospitality management into the next decade. 
Crestline uniquely challenged its leadership to build the new platform for successful hospitality management. All of the hospitality industry's best practices were questioned and the status quo shaken as Crestline developed a scalable model that effectively drives business and delivers more revenue to the bottom line for each of its hotels and owners.
At the same time, Momentum Twenty-Ten takes into account shifting guest preferences, sustainability initiatives, and of course, new technology and its implications on sales and marketing practices and operational procedures.
Delivering more senior talent to each hotel property, Momentum Twenty-Ten transforms Crestline into a lean and diverse organization with its strength in the field, delivered 24-7 to each hotel property. By the diffusion and empowerment of senior management through a hospitality management system of Regional Vice Presidents, Regional Directors of Operations, and other regional specialists, Crestline uniquely allows each hotel to rapidly react to its individual market needs with the expertise of senior level guidance and experience. This mix of de-centralized creativity and leadership, along with central intelligence is a winning combination for effectively managing change and driving explosive revenue and profitability growth.
Momentum Twenty-Ten Initiatives
- Profitability & Partnership - Crestline manages each hotel and resort with unparalleled expertise, meticulous care, concern for the needs of ownership, and the attention to detail of an experienced owner. Success is measured by guest satisfaction, long-term value enhancement and profitability to the ownership.
- Hospitality Management Structure - A centric but decentralized management structure that provides leadership, decision making and flexibility at the hotel property level, yet with economies of scale and the hands-on knowledge and accessibility of a strong corporate team.
- "Brand Power" - As a Top 10 Hospitality Management company, Crestline works with all of the major hotel and resort brands and sits on their marketing and operations committees including, Marriott, Hilton, Starwood and InterContinental. This offers the ability to affect brand standards and operations on behalf of our hotel owners, while leveraging the best aspects of brand power and knowledge in hospitality management.
- Independence - An experienced operator of boutique and non-branded hotels, Crestline understands the intricacies of successfully operating a non-branded hotel property and works with owners to determine if this is a viable economic alternative for their hotels.
- EarthPact - Crestline's signature and proprietary sustainability green initiative program that supports various Brand Standards and sets a new level of consciousness and sustainable management practices for all Crestline Hotels. Green initiatives include recycling, energy savings programs and water conservation, as well as ‘green meetings' programs.
- Human Resources - Crestline's most significant asset is its people. Under Momentum Twenty-Ten, Crestline has created additional and new opportunities for our Associates to learn, thrive and grow in hospitality management. This helps ensure employee stability and loyalty, as well as enabling Crestline to attract leaders in the hospitality field and community for the benefit of each hotel.
3950 University Drive Suite 301, Fairfax VA 22030
Telephone: 571-529-6100 Fax: 571-529-6095
Email: info@crestlinehotels.com
